Question 1

How much does the analytics service cost?

Accepted Answer

Pricing is individual — a one-time GA4 setup, a custom dashboard, or an ongoing monthly analytics retainer are very different in scope. You receive an exact quote after a free consultation, once we understand which data and which decisions you need it for.

Question 2

How long does it take?

Accepted Answer

GA4 + GTM setup is done in 1–2 weeks, while building a custom dashboard takes 2–4 weeks depending on the number of data sources. We state the exact timeline once the scope is set.

Question 3

One-time setup or monthly retainer?

Accepted Answer

A one-time setup means we configure analytics and hand it over — then you manage it. A monthly retainer includes regular reports, A/B tests, and optimization on our side. We decide which fits during the consultation.

Question 4

Do you connect data to existing systems?

Accepted Answer

Yes — we connect to your existing tools (1C, Excel, Stripe, Google Sheets) so the dashboard refreshes itself without manual entry.

Question 5

What is GA4 and do I need to migrate now?

Accepted Answer

Google Analytics 4 (GA4) is the full successor to Universal Analytics — Google discontinued UA support in July 2024. GA4 runs on an event-based model with more precise conversion tracking, cross-device attribution, and machine learning insights. If you have not migrated yet, you are losing historical data — IDEA4 completes GA4 configuration in 1–2 weeks.

Question 6

What is the difference between GA4 and GTM?

Accepted Answer

Google Analytics 4 (GA4) is a data storage and analysis platform — where user behaviour is recorded. Google Tag Manager (GTM) is a tag management tool that deploys scripts (including GA4) on your site without touching code. Together they form the optimal setup: GTM places GA4 tracking, Facebook Pixel, and Google Ads conversion tags all from one interface.

Question 7

What is CRO and who needs it?

Accepted Answer

CRO (Conversion Rate Optimization) is the process of turning a higher percentage of site visitors into paying customers. Heatmaps show where users drop off; A/B tests compare variations. Every business that wants leads or sales from a website needs CRO: bringing in more visitors raises your budget, while improving conversion makes the traffic you already pay for work harder — often a cheaper path to results.

Question 8

Looker Studio or Power BI — which is better for us?

Accepted Answer

Looker Studio (Google's free tool) is optimal when your main sources are the Google ecosystem (GA4, Google Ads, Search Console, Google Sheets). Power BI (Microsoft) is more powerful with 1C, Excel, SQL, Stripe, and other non-Google sources. At the IDEA4 consultation we look at your data sources and pick the right tool — no budget wasted on the wrong platform.

Question 9

How soon do CRO results show?

Accepted Answer

A statistically significant A/B test result typically accumulates in 2–6 weeks depending on traffic volume. Heatmap analysis (where users pause, where they leave) becomes visible in the first 1–2 weeks. We start with quick wins — CTA copy, form length, page speed — where a change can be made and felt in a single day.

Question 10

How long does a project take?

Accepted Answer

Depends on size — a small site is 2–4 weeks, a complex platform 2–4 months. After the first call we put the exact timeline in the proposal.

Question 11

How much does it cost?

Accepted Answer

It depends on the scope. After a free consultation we prepare a tailored offer — no subscriptions, no hidden fees.

Question 12

Can I change things during the build?

Accepted Answer

Of course. We hold regular demos so feedback can come in at every stage. Large scope changes — we agree on those separately.

Question 13

Do you support the project after launch?

Accepted Answer

Yes — 30 days of free bug fixes and small tweaks. After that, an optional monthly support package.

Analytics & Data

What We Offer

Business Analytics

GA4 + GTM Configuration

Conversion Optimization

Predictive Analytics

Pricing

Individual pricing

How we work

Consultation

Proposal

Launch

Frequently asked questions

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